The man "Business Week" calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" -- the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditiona...(展开全部)

The man "Business Week" calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" -- the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditiona...(展开全部)

'Fascinating...In essence, the number and quality of our friendships may have a bigger influence on our happiness, health and mortality risk than anything else in life save for giving up smoking' Guardian, Book of the Day Friends matter to us, and they matter more than we think. The single most surprising fact to emerge out of the medical literature over the last decade or so h...(展开全部)

KEY BENEFIT : Through the presentation of the Ten Fundamental Principles of Personal Finance, this text empowers readers with the knowledge they need to successfully make and carry out a plan for their own financial future. FINANCIAL PLANNING; MANAGING YOUR MONEY; PROTECTING YOURSELF WITH INSRUANCE; MANAGING YOUR INVESTMENTS; LIFE CYCLE ISSUES MARKET : This ...(展开全部)

在线阅读本书 Praise for Adversity Quotient. "With AQ, Paul Stoltz has done something remarkable: He synthesizes some of the most important information on how we influence our own future and then offers a profound set of observations which teaches us how to thrive in a fast-changing world!"—Joel Barker, President, Infinity, LTD, author of Paradigm Shift. "Adversity Quotient will sh...(展开全部)

Your web site is a business--design it like one. Billions of dollars in spending decisions are influenced by web sites. So why aren't businesses laser-focused on designing their sites to maximize their Return on Investment (ROI)? Web design can do more than make a site look good--it can be a powerful strategic weapon that enhances financial returns and creates competitive adva...(展开全部)

Your web site is a business--design it like one. Billions of dollars in spending decisions are influenced by web sites. So why aren't businesses laser-focused on designing their sites to maximize their Return on Investment (ROI)? Web design can do more than make a site look good--it can be a powerful strategic weapon that enhances financial returns and creates competitive adva...(展开全部)

乔治•韦斯特曼（George Westerman） 数字经济研究专家，哈佛商学院博士，负责麻省理工学院数字经济项目（MIT Initiative on the Digital Economy），专注于数字科技领导力与创新方面的研究及教学，合著有Real Business of IT: How CIOs Create and Communicate Value和IT Risk: Turning Business Threats into Competitive Advantage。乔治的博客：georgewesterman.org 迪迪埃•邦尼特（Didier Bonnet） 凯捷咨询高级副总裁，领导凯捷咨询的数字转型项目。有超过25年为大型企业做战略发展、互联网经济、全球化和商业转型咨询的经验。迪迪埃的博客：didierbonnet.com 安德鲁•...(展开全部)

Jonathan Fields knows the risks-and potential power-of uncertainty. He gave up a six-figure income as a lawyer to make $12 an hour as a personal trainer. Then, married with a 3-month old baby, he signed a lease to launch a yoga center in the heart of New York City. . . the day before 9/11. But he survived, and along the way he developed a fresh approach to transforming uncertai...(展开全部)

Jonathan Fields knows the risks-and potential power-of uncertainty. He gave up a six-figure income as a lawyer to make $12 an hour as a personal trainer. Then, married with a 3-month old baby, he signed a lease to launch a yoga center in the heart of New York City. . . the day before 9/11. But he survived, and along the way he developed a fresh approach to transforming uncertai...(展开全部)